Unique Formulations

Unique Formulations (a brand within the Adcock Ingram Group) briefed us on repositioning their brand. In an ocean of multivitamins and minerals I really had my work cut out for me. When all multivitamins seem to offer exactly the same things, the problem was to break through the brand messaging clutter. My solution was to create an intuitive positioning by letting the shopper know that Unique Formulations will give them what they need, so that it's one less thing for them to worry about. I targeted this campaign at both men and women to cover both the core and emerging markets.