Johannesburg Association for the Aged

This is a campaign that was stolen with my hard copy portfolio. I have not been able to get my hands on this campaign again, but have had someone recreate it as far as it's possible. The images used in this campaign were shot and nothing quite like them appear on stock sites. I have had an art director recreate one of the images (not very well, though) to give you an idea of what the ads looked like.

JAFTA is an organisation that looks after elderly people who have no access to family or funds. Their biggest competitor is the RSPCA. This is where the idea behind the campaign came from.